10 best ski resorts for non-skiers in Europe

Avoriaz Ski Resort

As a passionate skier, I’ve spent countless winters carving through the pristine slopes of Europe’s finest ski resorts.

But a memorable ski holiday isn’t just about the thrill of the slopes – it’s about the experience as a whole, especially when travelling with friends and family who may not share the same enthusiasm for skiing.

I recently planned a family ski trip to the Alps and as not everyone in my family wanted to ski, I had to seek out the best ski resorts for non-skiers in Europe.

In this guide, I’ll share my top picks for ski resorts that strike the perfect balance. These resorts cater to avid skiers like myself but also offer an abundance of activities and attractions for non-skiers.

The destinations I’ve chosen are not just about snow and ski lifts; they’re vibrant hubs of activity where non-skiers can immerse themselves in a world of relaxation, adventure, and exploration.

From luxurious spas and scenic walking trails to enchanting villages and lively après-ski scenes, my pick of the best ski resorts for non-skiers promise an unforgettable experience for everyone, regardless of whether you clip into a pair of skis or not. 

Author Bio: Jessie Moore

Jessie Moore is a luxury ski & travel expert with years of experience adventuring in the mountains to find the best resorts and hotels.

1. Zermatt, Switzerland

Best for: Word-class spa hotels

Where to stay:

Renowned for its iconic Matterhorn views, Zermatt is more than just a skier’s paradise – and it’s one of my favourite mountain destinations in Europe.

For those who prefer to keep their feet off the skis, the village offers a charming car-free experience with quaint streets, boutique shops and cosy cafes.

Zermatt Sunset

Non-skiers can try winter hiking or take a scenic ride on the Gornergrat railway, which offers epic views of the surrounding peaks.

For those who want to get out onto the snow but don’t want to ski or snowboard, I’d really recommend going snowshoeing.

I tried snowshoeing for the first time in Zermatt and I was totally sold on it – the scenery was breathtaking, and I remember it being exceptionally quiet and peaceful.

Additionally, Zermatt’s wellness facilities, like its world-class spas, provide a luxurious way to unwind after a day of exploration.

There are some truly exceptional luxury hotels in Zermatt, so I’m sure that any non-skier will be happy simply enjoying the hotel facilities. 

Read my Zermatt ski resort guide or discover my pick of the best spa hotels in Switzerland.

2. Cortina, Italy

Best for: Luxury shopping

Where to stay:

Often referred to as the “Queen of the Dolomites,” Cortina d’Ampezzo is a blend of high fashion, fine dining, and stunning natural beauty.

Cortina D’Ampezzo at Night

Non-skiers can enjoy the glamorous side of this resort with its elegant shopping streets and numerous art galleries.

In fact, many people flock to this resort simply for the shopping and dining, so I know you won’t be alone if you choose not to ski! 

The town is also rich in history, featuring a number of museums that narrate the town’s past.

Scenic walking trails like the Via Ferrata offer a tranquil way to appreciate the majestic Dolomites, making it one of the best ski resorts for non-skiers in Europe.

3. Kitzbühel, Austria

Best for: Lively bars

Where to stay:

Although it may be famous for the iconic Hahnenkamm race, this mediaeval town is a storybook setting that goes beyond skiing.

Kitzbuehel Austria

Kitzbühel hosts a vibrant après-ski scene with lively bars and restaurants, so I’m sure that social butterflies will love this resort.

Plus, its charming old town, with colourfully painted buildings, provides a picturesque setting for leisurely strolls.

For a touch of adventure, I’d recommend that non-skiers try out tobogganing or take a horse-drawn sleigh ride through the stunning Alpine scenery.

4. St Moritz, Switzerland

Best for: Luxury

Where to stay:

A playground for the rich and famous, St Moritz is synonymous with luxury. 

I love that it’s not just a ski resort but a lifestyle destination. Non-skiers can immerse themselves in the exclusivity and glamour, making the most of its elegant hotels, sumptuous spas, high-end shopping, and fine dining restaurants.

Located in the Engadin valley, I know you’ll love this resort for its sparkling, sunny days, which add to its allure. Its location and weather also makes it ideal for scenic walks and photography.

St Moritz Ski Resort at Night

I’d recommend taking leisurely strolls around the frozen lake or enjoying carriage rides through the stunning alpine scenery.

St Moritz is also famous for its frozen lake activities, which include horse racing, polo, and ice cricket. I think this is such a unique appeal of this Swiss ski resort!

For a cultural hit, the town boasts several art galleries and museums, including the Segantini Museum, dedicated to the painter Giovanni Segantini.

Cultural events, music concerts, and art exhibitions are regular features in St Moritz’s social calendar.

For those who like to party, I’m pleased to say that St Moritz has a lively après-ski scene, with numerous bars, clubs, and social events. All impeccably glamorous, of course!

For a quieter place to stay in the Engadin Valley, you may be interested in reading my review of the Grand Hotel Kronenhof in Pontresina. Or discover more of the best spa hotels in Switzerland in my guide.

5. Morzine, France

Best for: Families

Where to stay:

Nestled in the heart of the Portes du Soleil ski area, family-friendly Morzine is not just for those looking to hit the slopes.

I’ve stayed in Morzine countless times over the years (both in winter and in summer), and I think it’s a wonderful destination for both skiers and non-skiers alike.

Skiers have access to the impressive and vast Portes du Soleil ski area, while non-skiers can enjoy a variety of activities such as ice skating, snowshoeing, and sledging.

I love that the town itself is charming and traditional, with a buzzing atmosphere, cosy cafés and lively bars. 

The proximity to other villages in the area, such as Les Gets, Montriond and St Jean d’Aulps, also makes it a great base for exploring the region.

Have a read of my Morzine ski resort guide.

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6. Chamonix, France

Best for: Incredible views

Where to stay:

Another fantastic ski resort for non-skiers in Europe is Chamonix, which may come as a surprise for those who know Chamonix to be a haven for off-piste skiing.

Chamonix

Nestled at the foot of Mont Blanc, believe me when I say that it’s also a paradise for non-skiers. This legendary alpine town is rich in history and boasts a vibrant cultural scene.

I’d recommend that non-skiers take a trip up the Aiguille du Midi cable car to enjoy panoramic views of the French, Swiss, and Italian Alps.

Don’t miss a visit to ‘Step into the Void’, a glass box suspended on the side of the mountain at 3,842m high. Not one for the faint-hearted, but well worth it for the views if you ask me!

For those seeking relaxation, Chamonix’s many spas and wellness centres offer a peaceful retreat, which is another reason why I’ve included it on my list of the best ski resorts for non-skiers.

The town is also home to a variety of museums and exhibitions, perfect for those interested in the history and culture of alpine sports.

7. Livigno, Italy

Best for: Tax-free shopping

Where to stay:

Livigno, often referred to as ‘Little Tibet’, is not only famous for its tax-free shopping but also for its range of activities suited for non-skiers.

Livigno

The village itself is charming, with a lively pedestrian zone filled with shops, cafes, and bars.

For adventure enthusiasts, there’s snowmobiling, ice driving, and fat biking – all incredibly fun activities which I’d highly recommend!

While nature lovers can explore the picturesque landscapes through winter hiking or cross-country skiing.

I also consider Livigno to be one of the best ski resorts for après in Europe, with a staggering 150 bars to choose from!

8. Tignes, France

Best for: Wellbeing centre

Where to stay:

Tignes Ski Resort

Tignes, part of the Espace Killy ski area which also encompasses Val D’Isère, offers much more than just great skiing. The resort is known for its contemporary architecture and vibrant nightlife.

I’d suggest that non-skiers take advantage of the Lagon indoor leisure centre, which includes a swimming pool, wellness facilities, and a climbing wall.

Tignes also offers unique experiences like ice diving under the frozen lake, husky sledging, or paragliding for those seeking an adrenaline rush.

9. Seefeld, Austria

Best for: Charm and character

Where to stay:

Seefeld is a picturesque Tyrolean village that I’d recommend as a tranquil escape for non-skiers.

Famous for its cross-country skiing trails, it also provides ample opportunities for winter walking and snowshoeing in a peaceful setting.

Seefeld Austria

The village itself is charming, with traditional Austrian architecture, luxury hotels, and spas.

Seefeld is also known for its casino, providing an alternative evening entertainment option. 

The resort’s close proximity to Innsbruck means visitors can easily take a day trip to explore this historic city – and I’d highly recommend that you do!

Plus, this proximity also means that there is a wonderfully short transfer time – another reason that this is one of the best ski resorts for non-skiers.

10. Avoriaz, France

Best for: Self-catering accommodation

Where to stay:

Avoriaz stands out with its unique, car-free and cliff-top setting, offering gorgeous views over the Morzine valley.

Avoriaz Ski Resort

This resort is part of the larger Portes du Soleil ski area, but non-skiers have plenty to enjoy too.

Avoriaz features Aquariaz, a tropical-themed water park that’s perfect for relaxation and fun.

The resort is also great for snowshoeing and dog sledding, offering a different perspective of the beautiful surroundings.

Despite being a purpose-built resort, I think Avoriaz has a really irresistible charm due to its car-free status and quaint horse and carriages which amble through the centre. 


Let me know in the comments below any of your own favourite ski resorts for non-skiers in Europe – I always love hearing from you!

For more skiing inspiration, discover more of my ski guides:

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Jessie Moore
Jessie Moore

Jessie is a luxury travel expert with years of experience travelling the world to find the best destinations, hotels and adventures.

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