Avoriaz Ski Resort
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10 Best Ski Resorts for Non-Skiers in Europe

As a passionate skier, I’ve spent countless winters carving through the pristine slopes of Europe’s finest ski resorts.

But a memorable ski holiday isn’t just about the thrill of the slopes – it’s about the experience as a whole, especially when travelling with friends and family who may not share the same enthusiasm for skiing.

I recently planned a family ski trip to the Alps and as not everyone in my family wanted to ski, I had to seek out the best ski resorts for non-skiers in Europe.

In this guide, I’ll share my top picks for ski resorts that strike the perfect balance. These resorts cater to avid skiers like myself but also offer an abundance of activities and attractions for non-skiers.

The destinations I’ve chosen are not just about snow and ski lifts; they’re vibrant hubs of activity where non-skiers can immerse themselves in a world of relaxation, adventure, and exploration.

From luxurious spas and scenic walking trails to enchanting villages and lively après-ski scenes, my pick of the best ski resorts for non-skiers promise an unforgettable experience for everyone, regardless of whether you clip into a pair of skis or not. 

1. Zermatt, Switzerland

Zermatt Sunset

🧖‍♀️ Best for: World-class spa hotels
🏨 Where to stay: The Omnia, a peaceful, design-led hotel set above the village with a standout spa. Matterhorn Focus for modern architecture and Matterhorn-facing rooms, plus an indoor pool and spa.
🪂 Top activities for non-skiers: Zermatt to Glacier Paradise half-day trip or Matterhorn paragliding for an adrenaline hit.

Renowned for its iconic Matterhorn views, Zermatt is more than just a skier’s paradise – and it’s one of my favourite mountain destinations in Europe.

For those who prefer to keep their feet off the skis, the village offers a charming car-free experience with quaint streets, boutique shops and cosy cafes.

Non-skiers can try winter hiking or take a scenic ride on the Gornergrat railway, which offers epic views of the surrounding peaks.

For those who want to get out onto the snow but don’t want to ski or snowboard, I’d really recommend going snowshoeing.

I tried snowshoeing for the first time in Zermatt and I was totally sold on it – the scenery was breathtaking, and I remember it being exceptionally quiet and peaceful.

Additionally, Zermatt’s wellness facilities, like its world-class spas, provide a luxurious way to unwind after a day of exploration.

There are some truly exceptional luxury hotels in Zermatt, so I’m sure that any non-skier will be happy simply enjoying the hotel facilities. 

Read my Zermatt ski resort guide or discover my pick of the best spa hotels in Switzerland.

2. Cortina, Italy

Cortina D’Ampezzo at Night

🛍️ Best for: Luxury shopping
🏨 Where to stay: Cristallo, a classic grand hotel with panoramic Dolomite views and a large spa. Càmina Suite and Spa for a more intimate, modern stay with stylish suites and a cosy wellness area.
❄️ Top activities for non-skiers: Via Ferrata experience or a guided snowshoe trek.

Often referred to as the “Queen of the Dolomites,” Cortina d’Ampezzo is a blend of high fashion, fine dining, and stunning natural beauty.

Non-skiers can enjoy the glamorous side of this resort with its elegant shopping streets and numerous art galleries.

In fact, many people flock to this resort simply for the shopping and dining, so I know you won’t be alone if you choose not to ski! 

The town is also rich in history, featuring a number of museums that narrate the town’s past.

Scenic walking trails like the Via Ferrata offer a tranquil way to appreciate the majestic Dolomites, making it one of the best ski resorts for non-skiers in Europe.

3. Kitzbühel, Austria

Kitzbuehel Austria

🍻 Best for: Lively bars
🏨 Where to stay: Grand Tirolia Kitzbühel, a contemporary resort just outside the centre with an extensive spa and mountain views. Tennerhof Gourmet & Spa de Charme Hotel, a refined boutique option.

Although it may be famous for the iconic Hahnenkamm race, this mediaeval town is a storybook setting that goes beyond skiing.

Kitzbühel hosts a vibrant après-ski scene with lively bars and restaurants, so I’m sure that social butterflies will love this resort.

Plus, its charming old town, with colourfully painted buildings, provides a picturesque setting for leisurely strolls.

For a touch of adventure, I’d recommend that non-skiers try out tobogganing or take a horse-drawn sleigh ride through the stunning Alpine scenery.

4. St Moritz, Switzerland

St Moritz Ski Resort at Night

💎 Best for: Luxury
🏨 Where to stay: Kulm Hotel, a historic landmark hotel in the heart of the resort with a large spa and lake views. Giardino Mountain for a more relaxed, contemporary option with a strong wellness focus and cosy alpine feel.

A playground for the rich and famous, St Moritz is synonymous with luxury. 

I love that it’s not just a ski resort but a lifestyle destination. Non-skiers can immerse themselves in the exclusivity and glamour, making the most of its elegant hotels, sumptuous spas, high-end shopping, and fine dining restaurants.

Located in the Engadin valley, I know you’ll love this resort for its sparkling, sunny days, which add to its allure. Its location and weather also makes it ideal for scenic walks and photography.

I’d recommend taking leisurely strolls around the frozen lake or enjoying carriage rides through the stunning alpine scenery.

St Moritz is also famous for its frozen lake activities, which include horse racing, polo, and ice cricket. I think this is such a unique appeal of this Swiss ski resort!

For a cultural hit, the town boasts several art galleries and museums, including the Segantini Museum, dedicated to the painter Giovanni Segantini.

Cultural events, music concerts, and art exhibitions are regular features in St Moritz’s social calendar.

For those who like to party, I’m pleased to say that St Moritz has a lively après-ski scene, with numerous bars, clubs, and social events. All impeccably glamorous, of course!

For a quieter place to stay in the Engadin Valley, you may be interested in reading my review of the Grand Hotel Kronenhof in Pontresina.

Discover more of the best spa hotels in Switzerland or read my guide to the best ski resorts in Switzerland.

5. Morzine, France

👨‍👩‍👧‍👦 Best for: Families
🏨 Where to stay: Au Coin du Feu, a relaxed chalet-style hotel with a sociable atmosphere and spa facilities. Hotel & Spa Le Dahu, a family-run hotel just above the village with panoramic views and a well-regarded spa.

Nestled in the heart of the Portes du Soleil ski area, family-friendly Morzine is not just for those looking to hit the slopes.

I’ve stayed in Morzine countless times over the years (both in winter and in summer), and I think it’s a wonderful destination for both skiers and non-skiers alike.

Skiers have access to the impressive and vast Portes du Soleil ski area, while non-skiers can enjoy a variety of activities such as ice skating, snowshoeing, and sledging.

I love that the town itself is charming and traditional, with a buzzing atmosphere, cosy cafés and lively bars. 

The proximity to other villages in the area, such as Les Gets, Montriond and St Jean d’Aulps, also makes it a great base for exploring the region.

Have a read of my Morzine ski resort guide.

6. Chamonix, France

Chamonix

😍 Best for: Incredible views
🏨 Where to stay: Hôtel Mont-Blanc, a central, design-forward hotel with a spa and outdoor heated pool. Le Hameau Albert 1er, a more traditional luxury option with an excellent spa and Michelin-starred dining.
🚠 Top activities for non-skiers: Visit the Aiguille du Midi or get an adrenaline hit with tandem paragliding.

Another fantastic ski resort for non-skiers in Europe is Chamonix, which may come as a surprise for those who know Chamonix to be a haven for off-piste skiing.

Nestled at the foot of Mont Blanc, believe me when I say that it’s also a paradise for non-skiers. This legendary alpine town is rich in history and boasts a vibrant cultural scene.

I’d recommend that non-skiers take a trip up the Aiguille du Midi cable car to enjoy panoramic views of the French, Swiss, and Italian Alps.

Don’t miss a visit to ‘Step into the Void’, a glass box suspended on the side of the mountain at 3,842m high. Not one for the faint-hearted, but well worth it for the views if you ask me!

For those seeking relaxation, Chamonix’s many spas and wellness centres offer a peaceful retreat, which is another reason why I’ve included it on my list of the best ski resorts for non-skiers.

The town is also home to a variety of museums and exhibitions, perfect for those interested in the history and culture of alpine sports.

7. Livigno, Italy

Livigno

🛍️ Best for: Tax-free shopping
🏨 Where to stay: MOTA Hotel, a central, modern hotel with an excellent spa and easy access to shops and cafés. Eco & Wellness Boutique Hotel Sonne, a quieter, eco-focused stay with a strong emphasis on wellness.
🍻 Top activities for non-skiers: Livigno brewery tour or take to the snow with ice karting.

Livigno, often referred to as ‘Little Tibet’, is not only famous for its tax-free shopping but also for its range of activities suited for non-skiers.

The village itself is charming, with a lively pedestrian zone filled with shops, cafes, and bars.

For adventure enthusiasts, there’s snowmobiling, ice karting, and fat biking – all incredibly fun activities which I’d highly recommend!

While nature lovers can explore the picturesque landscapes through winter hiking or cross-country skiing.

I also consider Livigno to be one of the best ski resorts for après in Europe, with a staggering 150 bars to choose from!

8. Tignes, France

Tignes Ski Resort

🏔️ Best for: Alpine atmosphere without skiing
🏨 Where to stay: Maison Bouvier, a luxury, apartment-style stay with refined interiors and access to excellent spa facilities. Hôtel Les Campanules, a central option with lake views, a relaxed atmosphere and a good wellness area.

Tignes, part of the Espace Killy ski area which also encompasses Val D’Isère, offers much more than just great skiing. The resort is known for its contemporary architecture and vibrant nightlife.

I’d suggest that non-skiers take advantage of the Lagon indoor leisure centre, which includes a swimming pool, wellness facilities, and a climbing wall.

Tignes also offers unique experiences like ice diving under the frozen lake, husky sledging, or paragliding for those seeking an adrenaline rush.

Discover more of the highest ski resorts in France.

9. Seefeld, Austria

Seefeld Austria

🛷 Best for: Charm and character
🏨 Where to stay: Hotel Klosterbräu & SPA, a historic former monastery with extensive spa facilities. NIDUM, a design-led hotel just outside Seefeld with panoramic mountain views and a strong wellness focus.

Seefeld is a picturesque Tyrolean village that I’d recommend as a tranquil escape for non-skiers.

Famous for its cross-country skiing trails, it also provides ample opportunities for winter walking and snowshoeing in a peaceful setting.

The village itself is charming, with traditional Austrian architecture, luxury hotels, and spas.

Seefeld is also known for its casino, providing an alternative evening entertainment option. 

The resort’s close proximity to Innsbruck means visitors can easily take a day trip to explore this historic city – and I’d highly recommend that you do!

Plus, this proximity also means that there is a wonderfully short transfer time – another reason that this is one of the best ski resorts for non-skiers.

Discover my guides to the best Austrian ski resorts for beginners or the highest ski resorts in Austria for a snow-sure getaway.

10. Avoriaz, France

Avoriaz Ski Resort

🍽️ Best for: Self-catering accommodation
🏨 Where to stay: Résidence premium L’Amara Pierre & Vacances, modern apartments with spa access and sweeping mountain views. Hôtel des Dromonts, a characterful, design-led hotel with a retro feel and wellness facilities.

Avoriaz stands out with its unique, car-free and cliff-top setting, offering gorgeous views over the Morzine valley.

This resort is part of the larger Portes du Soleil ski area, but non-skiers have plenty to enjoy too.

Avoriaz features Aquariaz, a tropical-themed water park that’s perfect for relaxation and fun.

The resort is also great for snowshoeing and dog sledding, offering a different perspective of the beautiful surroundings.

Despite being a purpose-built resort, I think Avoriaz has a really irresistible charm due to its car-free status and quaint horse and carriages which amble through the centre. 

Map of the best ski resorts for non-skiers in Europe

Use my map below to see where the best ski resorts for non-skiers in Europe are located.


Let me know in the comments below any of your own favourite ski resorts for non-skiers in Europe – I always love hearing from you!

For more skiing inspiration, discover more of my ski guides: